Recent Articles »


Use Payback to Justify Equipment Purchases

August 7, 2016

Most business owners buy like consumers, not like businesses. They focus on wants, not needs and they don’t use the common payback method to justify equipment purchases. Least that’s what I was told by a major printing supplier late one night as we discussed the printing industry around a bar at a trade show. His […]



Focus On Your PBG to Increase Sales

July 16, 2016

Focus every day on your PBG and your sales will go up. “Things that get done is what the Commander looks at ….” That’s an ole Army bromide with a lot of truth. If you want your business to increase sales, focus on the activities done to increase sales each and every day. Don’t wait […]



How Much Cash to Maintain?

July 16, 2016

How much cash should we keep on hand? Well, you would think little to none if you look at most small businesses. That’s because, other than not making money, we don’t know how much we should have on hand and why. We should have 30 days’ cash on hand, as calculated from the Balance Sheet at […]



Why Pros Always Have a Coach

June 4, 2016

Don’tcha think that professional basketball players would outgrow their need for a coach? Here’s why they don’t and why you need one as well. Seriously, by the time pros get to the bigs; they’ve played bitty ball, high school ball, usually college ball and now professional. Yet, every dang one of them still has a […]



Increase Sales Without Cold Calls

June 4, 2016

If sales are down, why don’t we do something and increase sales? Here’s why as well as a solution. Right now, sales are down over a three-year period for at least 70% of printers I chat with each week, if not more. But don’t slit your wrist. I’ve studied this off and on since the […]



Copyright

January 23, 2016

Know you know this but just in case … the United States law no longer requires the use of a copyright notice on printed material … “Work is under copyright protection the moment it is created and fixed in a tangible form that it is perceptible either directly or with the aid of a machine […]