Recent Articles »


Why Pros Always Have a Coach

June 4, 2016

Don’tcha think that professional basketball players would outgrow their need for a coach? Here’s why they don’t and why you need one as well. Seriously, by the time pros get to the bigs; they’ve played bitty ball, high school ball, usually college ball and now professional. Yet, every dang one of them still has a […]



Increase Sales Without Cold Calls

June 4, 2016

If sales are down, why don’t we do something and increase sales? Here’s why as well as a solution. Right now, sales are down over a three-year period for at least 70% of printers I chat with each week, if not more. But don’t slit your wrist. I’ve studied this off and on since the […]



Copyright

January 23, 2016

Know you know this but just in case … the United States law no longer requires the use of a copyright notice on printed material … “Work is under copyright protection the moment it is created and fixed in a tangible form that it is perceptible either directly or with the aid of a machine […]



What Would You Change?

January 23, 2016

I ask printers frequently, “If you had one business wish to change something, what would it be?”  Many have no idea. We miss the big picture. We’re not in our ship’s wheelhouse steering, rather we’re in the boiler room shoveling. So what one change would help you the most? Think about it this week. Once identified, […]



2016 Price Guides Now Available!

January 4, 2016

Crouser & Associates, Inc. is proud to announce the release of our 2016 software for estimating printing on offset and digital presses. Both guides for Digital and Offset (PC and Mac versions) are now currently available for purchase and download from our website. New for 2016 is our new Digital Envelope section for Crouser Guide […]



Cash In: Ownership Dilemma

December 31, 2015

The following case on an Ownership Dilemma is based upon a number of situations. Names, locations and other facts have been changed to illustrate and simplify the case presented. As such, any resulting similarity to any one business or person is coincidental. Business transitions, or lack of them, can cause an unusual ownership dilemma in […]